There are so many advertising mediums today, such as print,
radio, television and Internet for your company. But selecting the best mediums
sometimes can be challenging.We can
separate these mediums as Traditional Media and Social Media. Traditional Media
means early forms of advertising. Social Media actually a kind of Digital
But I am going to talk about Social Media Platforms for
Business. I think Social media is one of the cheapest forms of marketing and
much effective than any traditional media. Social media has proven to be one of
the best tools out there for digital marketing.
If you want to promote your business with Social Media
Platforms, then the big question is Which Social Media Platforms is fit for
your business? And Which Social Media Platforms will provide the most ROI at
the lowest cost?
Now I am going to talk about best 6 Social Media Platforms
for Business. After reading this article you can take decision to select the
best Social Media Platform.
Facebook is the biggest social media site
and most widely used social platform. more than two billion people using it
every month. There are more than 65 million businesses using Facebook Pages and
more than six million advertisers actively promoting their business on Facebook.
Almost everyone in your target audience is on Facebook. This platform is great
for any business that is looking to advertise products or events.
You can use Facebook to share everything
like photos, videos or important company updates. Facebook have powerful
advertising tools. If you create a business account, you will get a lot of
customization options. [To learn more Facebook Business ]
Facebook Audience Insights, a new tool
designed to help marketers learn more about their target audiences, including
aggregate information about geography, demographics, purchase behavior and
more. [To learn more Facebook
Business Insights ]
YouTube is the second biggest social media
site. It is a video-sharing platform. Here you can view, upload, rate, share
and comment on video. YouTube (owned by Google) is the world’s largest video
site and the 2nd largest search engine after Google search.
Many businesses create their business
related custom videos and share on YouTube. YouTube marketing is that it’s so
effective. There are many ways to produce video content for your business. You
can get a large number of audience here. Video will continue to grow and
dominate the marketing and e-commerce industry.
YouTube has access to Google’s advertising
platform, and you can use this to your advantage when running YouTube ads.
Instagram’s monthly traffic is more than
800 million. Instagram (owned by Facebook) is a photo and video-sharing social
networking service. But this platform is almost designed for mobile. It allows
you to share photos, videos, Stories, and live videos. It has also launched
IGTV for longer-form videos. Instagram's international following is similar to
that of Facebook. Instagram is an effective platform of choice for businesses
that cater to millennial consumers. You have to post high-quality photos and videos.
It is very important to know that Over fifty percent of 18- to 29-year-olds use
Unlike organic posts, Instagram ads can be
made to link directly to a product page or other landing page, allowing for
direct engagement with your products. Instagram’s engagement rates are 58%
higher than Facebook’s and 2,000% higher than Twitter’s.
Instagram also offers paid advertising
options. In addition to posting on Instagram, you can also advertise your
business on it.
“With a business account you can:
vGet real-time metrics on how your stories and
promoted posts perform throughout the day.
vGet insights into your followers and how they
interact with your posts and stories.
vAdd information about your company, such as
business hours, location and phone number.
vConvert to a business account within your app
Twitter’s monthly site traffic is more than
275 million. You can share short tweets, videos, images, links, polls and more
on Twitter. Twitter is a great tool for quickly spreading the word. You can
monitor the mentions of your brand and interact with the people referring to
your business. Here Hashtags help boost posts, and if a user with a lot of followers
retweets you.So Hashtags make a big
difference in building momentum for your posts.
It is also an essential platform for any
business to gain a presence and establish their brand identity. Twitter is different
from most other social media sites. It’s target audience consist of tech-savvy
customers who want information in bite-sized chunks. You only have a few
characters to inform your audience of your products. Twitter allows 280
characters in a tweet (140 for Japanese, Korean, and Chinese).
With over 500 million Tweets being sent
each day, hundreds of millions of people are exploring links, articles,
Retweets, Trends, and Moments to find out more about what’s new. You can also
use its business tool.
It’s monthly site traffic is more than 250
million. Only use this channel if you have great images to share. It’s also
great for promoting products. This gives your brand a unique opportunity to
shape their purchasing decisions. Pinterest is great for niche businesses but
may not be for every company. Unless your business involves food, travel, DIY
crafts, health, beauty, or fashion, you can eliminate this platform from your
early social media plans.
It’s a highly visual site that works well
for anyone using a lot of photos or niches where people are liable to “collect”
bits and pieces of information for later.
Pinterest’s also have a powerful business
tools. They also offer paid advertising service. Like Facebook, Instagram
Pinterest’s have Audience Insights tool.
LinkedIn is a little different than
any other social media. It is a great way to connect with other businesses and
professionals. LinkedIn is now more than just a resume and job search site. It
has 260 million monthly users and is the best platform for professional
networking. This helps your brand, paints you as an industry expert, and brings
people to your company's page and website. One of the best features for
businesses are LinkedIn Groups.
LinkedIn is not the best platform
for large-scale marketing or gimmicky campaigns. It's the best place to post
job openings and information about company culture.