What is social media marketing?
Social media marketing is the process of gaining traffic, promote or building awareness through the various social media sites about you, your products or services. So Social media marketing(SMM) is a kind of internet marketing.
Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin are most popular social media sites.
Top 7 Social Media Marketing tips:
1. Create a planning before starting
Your first step is create a planning of social media marketing. Because without planning is the cause of every failure. There are so many social media sites. Each platform is different. You should learn about all platform before starting. Research about social media platform and know about their system, terms and condition, tools, users etc.
With this planning you might reach your goal. Once you’ve created your plan, it’s time to start work.
2. Choose social media platform(s)
If you’re new to social media you should choose only one or two social media platforms and concentrate on it and for professionals no restrictions. But figure out which social media platforms is suitable for your business and give more concentrate on it.
You have to find out which platform is best suited to your niche and where your customers spend the most amount of time, start work on those platforms.
Facebook, Twitter and Google Plus are the best social media platforms and suitable for any kind of business.
3. Optimize your social media profiles
After choosing social media platforms you have to optimize your social media profiles on those sites. It will help you to get more followers, likes, impression and traffic. It also help your SEO efforts.
Use a real photo which showing your face or company logo.
Write a good description about yourself or your company.
Choose the right category.
Add your website link.
Be unique and be genuine
4. Add social media buttons on your website
Now add social media buttons on your website so that visitors or readers can easily go to your social media platform and also share your content. It’s also help your SEO efforts.
There are many ways to add social media buttons on your website. Blogspot bloggers can use wizards, WordPress users can use plugins. Its depends on the platform what are you using.
5. Be aware of time before publish your post
Don’t forget to consider the time changes. Before publish your post on social media you have to concentrate about timing. Be aware of Followers-Hours, Followers-Day, Followers Location, Gender and Age etc.
Followers-Hours: Average times your followers are on your social media platform on a typical day.
Followers-Day: The days of the week when your followers are most active.
6. Post regularly and include interesting content (text, images, videos)
Post regularly and don’t always be pushing for sales. Try something different. Use text, images, videos otherwise visitors will be bored. Sometime post funny image or video. It will help you to get more likes, followers, visitors, impression and will increase the number of visitors to your website. Tag your location and Schedule your posts. Remember that quality beats quantity.
Don’t forget to use hashtags (#). It’s a type of metadata tag used on social networks.
7. Engage with other users
You should like people’s photos, post, comments. Be polite and respectful when messaging other users. Take a few minutes every day to leave a well-thought-out comment on others post. You have to follow people and engage them. Follow other relevant users and Engage with existing communities.
Ask questions in the captions of your photos. It is a proper way to increase engagement. Regularly find new people to follow and engage with them by responding to comments and questions. Use your image captions to tell an engaging story.
NB: Follow the Terms and Condition of your social media platform.
You may like to read Social Media Tips and Tricks.