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What is Online Affiliate Marketing? For Beginners!

Affiliate Marketing for Beginners: Affiliate marketing is one of the most popular ways people make money online. Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee in incentives them to find ways to promote the company. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.


So Affiliate marketing is a performance-based marketing program, where an external partner is rewarded a commission for delivering a specific result to a merchant or advertiser. The result is often a valid sale, however it can also be a completed lead form, a new free trial user, or even a new newsletter subscriber. Affiliate marketing predates the internet, but it is the world of digital marketing, analytics and cookies that have made it a billion-dollar industry. A company running an affiliate marketing program can track which links bring in leads and, through internal analytics, see how many leads are converted into sales.


And the myth that affiliate marketing is a scam or offers a low value source of traffic and sales is simply not true. The reality is that affiliate programs can be as high value as those running the affiliate program make it. Affiliate marketing is an ideal home business because it doesn’t require much money to get started, and you don’t have produce, stock or ship product inventory, or deliver a service. You’re essentially paid for referring new clients and customers to other businesses.


In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world. Now most affiliate programs have strict terms and conditions on how the lead is to be generated. There are also certain methods that are outright banned, such as installing adware or spyware that redirect all search queries for a product to an affiliate’s page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.

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